Strategy + Execution

Fractional Creative Direction

Stop being the creative director you never wanted to be

You’re already running marketing, managing the budget, and reporting to leadership. Now you’re also picking fonts, approving comps, and refereeing design debates. I’m the creative director you don’t have to hire full-time — embedded in your team, owning brand decisions, and giving you back the hours you’ve been spending on work that shouldn’t be yours.

Starting at $6,000/mo

Book a Brand Fit Call

Fractional creative director services — embedded in your team, not on a call list

The Director is a fractional creative director who works directly with your marketing team for 10-20 hours a week, tailored to your specific business needs. This isn't a consultant who simply hands over a PDF and then vanishes. It’s ongoing creative leadership for companies that require senior design guidance but can't justify (or choose not to hire) a full-time creative director. As your fractional creative director, I help align stakeholders, prioritize projects, maintain brand consistency across all touchpoints, and empower your team to move faster. Think of it as your senior creative hire — without the $175K–$270K in salary and benefits

What does a creative director even do?

Align stakeholders on creative direction

Ensure brand consistency across every touchpoint

Manage agency and freelancer relationships

Prioritize what gets built next

Run design reviews and quality control

Empower your team to ship faster

Lead stakeholder presentations

How I work with your team

Weekly planning + strategy

1-hour weekly call to align on priorities, review work, and plan upcoming campaigns.

Design execution queue

Submit design requests via Slack. I'll prioritize and execute based on urgency and impact.

Fast turnarounds

Most assets delivered in 2–5 days. Rush requests handled as bandwidth allows.

Direct collaboration

You work directly with me—no account managers, no junior designers, no handoffs.

How does The Director compare?

Most midsize B2B companies (25–250 employees) need creative leadership but face a difficult choice. Here’s how The Director compares:

Full-Time CD

The Director

Agency / Freelancer

Cost

$175K–$270K/year (salary + benefits)

Fraction of the cost

High project fees,no continuity

Time to start

3–6 month search
+ onboarding

Immediate start of the discovery phase

Variable, often slow

Brand continuity

Risk of turnover

Embedded long-term

Gaps between projects

Strategic depth

High (if right hire)

High — 17+ years experience

Varies by team

Flexibility

Fixed FT commitment

10–20 hrs/week, scalable

Project-by-project

What you get from day one

$80K+

Saved annually vs. a full-time CD hire (salary + benefits + recruiting)

Day 1

Productive immediately — no 3-month onboarding ramp

15+

Marketing teams led as fractional creative director

10 hrs

Average weekly time saved for marketing leaders

Is this right for you?

The Director is built for marketing teams that are doing too much creative work themselves — and know it.

Managing a design team, coordinating with agencies, and aligning stakeholder goals with brand positioning is hard. That’s exactly where I come in — to own creative decisions so you can focus on the work that actually needs you.

Midsize companies

50–200 employees, marketing budgets exceeding $25K/year, and no dedicated creative director. You have design capacity but no one making strategic decisions about how your brand shows up.

01.

Growing teams

In-house marketers who know what to say but can't control how it looks. Every vendor interprets your brand differently, and consistency is a negotiation, not a standard.

02.

Founders & CMOs

You became the default creative lead by necessity, not by choice. Every design decision routes through you because there’s no one else qualified to make it — and that’s costing you time you don’t have.

03.

Post-freelancer stage

You’ve outgrown freelancers but can’t justify a full-time hire. You need continuity, seniority, and brand ownership — not another vendor who needs re-briefing every project.

04.

Two ways to work together

Pick the engagement that fits your team's real needs. Both options come with the same senior-level creative leadership.

Core (This Plan)

Strategic creative direction and brand governance.
Your team (or agencies) handle execution.

$6,000/mo

10 hours/week of creative leadership

Design reviews & creative decision-making

Brand governance & visual identity management

Creative strategy frameworks

Plus

Strategy + Execution

Everything in Core, plus hands-on design execution.
Full outsourced creative leadership, fractional.

$9,000/mo

20 hours/week — everything in Core

Hands-on design execution

Campaign & asset production

Design operations & faster turnarounds

Learn More

Ready to stop being the default creative director?

Let's talk about your team structure and creative needs. I'll recommend whether Core or Plus is the better fit — no pitch, just an honest conversation about what you need.